| Project |
Scope |
Contributors |
MINICONTENT
Web Application
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What's the idea?
A short form content management system and exchange.
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MY MONTHLY NUT
Web Application
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What's the idea?
A little widget that asks, "What's your monthly nut?" then displays the data in a graph.
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PROGETTO GABBIANO,COMMUNICATION IN A "RECESSION PERIOD"
Performance and Multimedia
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What's the idea?
Consumers behaviour is made up of a combination of many inter-correlated elements. Behavioural components are mainly as follows:
Cognitive component:A set of beliefs held with reference to the object being evaluated (what the person deems to know).
Emotional component:Valuation (positive-negative, enjoyable, not enjoyable, pleasant - unpleasant) of the evaluated object.
Behavioural component: Propensity to act or not to act that the existing attitude produces.
Relational Marketing should diminish the phenomenon of cognitive dissonance (emotions of an opposing nature, contradictory yearnings) by trying to sense and identify the aspects that could contribute, or provoke a negative perception (on the consumer’s part) to a product / service offered on the market.
After precisely analyzing these aspects, the communication message can be created which should embed the emotional minimum common denominator with the highest concentration in opposition to the cognitive dissonance phenomenon linked to the product / service.
Hence:
where:
MCDE = emotional minimum common denominator
DC = cognitive dissonance
To this end the works of Heider7 in the areas of cognitive dissonance and balance can be used in relational marketing studies (Heider's Triads).
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KAGENO, BANDA, RWANDA
Not for profit
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What's the idea?
The buildings serve to gather the villagers into a coherent public space and include much-needed facilities that include a community center building, a library & office facility, and a kitchen. This dynamic assembly serves as the apex of the "V" that reaches toward the village and is bounded by a new health center & pharmacy, 4 classrooms serving 300 children, a visitor's center, and bungalows for visitors and permanent staff. While typical local materials such as brick, stucco, and corrugated metal roofs are the primary building components, the site planning and building forms are energized and modern, and serve as a symbol of Kageno's message of a hopeful future.
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DIZZY®-TV
Television Program or Series
Visit site
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What's the idea?
Premieres *live* April 3@ 10:00pm on TV30 and @ Ustream.tv/channel/dizzy-tv
Dizzy® TV is a *live* TV-art™ Spacecast™.
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JAZZCODE
Performance and Multimedia
Visit site
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What's the idea?
Jazz musicians can play together without preparation. Professional need to learn how to improvise together. The JazzCode holds important lessons for professionals about how to reduce time to peak performance.
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RAISING MALAWI
Not for profit
Visit site
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What's the idea?
There are over 2 million orphans and vulnerable children in Malawi, Africa. We provide much needed support for 300,000 of these under-resourced children through direct physical assistance, long-term sustainability, education and awareness building.
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THE ONLY TRIBE
Performance and Multimedia
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What's the idea?
“The Only Tribe” is a unique, timely and profound multi-media performance conceived by Lower Manhattan artist, designer and civic activist Roland Gebhardt and features masks designed by him. ”The Only Tribe” will debut in a six week run at the 3 Legged Dog beginning in November, 2008.
“The Only Tribe” is Roland's abstract interpretation of a short story by Rebecca Bannor-Addae. The performance utilizes dance, music, sound, lighting and projected images to explore issues of societal identity and culture. “The Only Tribe” assumes tribalism as being analogous with issues of group conduct. Different aspects of tribal conduct are explored: mutual support; formative ritualistic and spiritual behavior; outside influences and propaganda; segregation; integration and associated conflicts.
The production of the “The Only Tribe” will take full advantage of the production and presentation facilities available at the 3 Legged Dog, including HD video projections and Eyeliner technology.
Music for the performance will be composed by Stephen Barber. The choreographer for the piece is Peter Kyle.
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YURTH
Web Site
Visit site
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What's the idea?
To use mapping and geotagging to create a dashboard for video-powered personal networks. Multiple networks for each user: friends, family, work, affinity groups, etc.
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KAGENO
Not for profit
Visit site
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What's the idea?
A multifaceted community development project that transforms communities suffering from inhumane poverty into places of hope and opportunity.
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MAN HEADS
Exhibition
Visit site
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What's the idea?
closeup grainy black&white portraits of men of all ages and social strata. they all are asked to look at the camera as they wish.
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KULTURE
Social Network
Visit site
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What's the idea?
I want to create a network of great creative people - let them cross promote their ideas and develop some collaborative produkt.
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